What: Create a smart shoe box with the BOOBY logo + brand language on it. The box should be set on a neutral but modern background and have a slight shadow to show it is on a surface and not floating in thin air.
Why: We are purposefully not showing the actual product (i.e. the shoes) because we want to add a sense of mystery and intrigue. This box will make someone want to be the first to know, and indeed buy, what is inside the box. It needs to look awesome!
Where: Website. This will be the main hero image on our website homepage: http://www.boobyshoes.com
- It must be a shoe box
- It needs to look as though it has been recycled (e.g. brown in colour) but still very premium
- It needs to look epic, minimalist and slick
- Plain background similar to the homepage examples attached
- Have a sense of mystery – there needs to be some intrigue – see mist examples attached
Audience: Young professional males aged 22- 40 who are curious, have disposable income and enjoy the outdoors.
Look: Clean. Clear. Modern. Fresh. Simple. Premium. Sense of intrigue and mystery.