Drink choices are often part of our daily rituals—a morning coffee, a lunch time soda, maybe a replenishing kombucha, or a cold beer after work. Just think about how many drink logos we see every day. Yet, we don’t remember all of them—some stand out more than the rest.
Having a creative and memorable logo is crucial for your brand. Successful logos for drinks and beverages connect with customers by telling their story and what makes them special. Here we’ve collected some thirst-quenching, eye-catching drinks logos to inspire you.
What makes a good beverage logo?
Just like food logos, beverage logos need to call out to our appetites. When creating a beverage logo, it’s important to emphasize alluring imagery and colors that draw us in. The images need to symbolize not just the contents but the flavors. Think delicate looking leafs for tea, coffee beans for coffee logos, juicy-looking fruit for juice, a coconut cut in half for coconut milk or beautiful grapes for wine logos.
And your logo needs to convey more than the contents of a drink. Colors that represent the fruit for juices may seem like a sure choice but it’s not enough. It’s crucial that your logo is an extension of your overall brand image and brand identity. When choosing a logo, it’s good to remember that the logo speaks on your behalf, so it must be contrived wisely, paying attention to every detail.
Your logo has to be timeless and lasting. People build long-term relationships with their favorite beverages and wherever they see it the logo evokes feelings of familiarity. It has to be memorable and distinctive enough to claim its spot among other seemingly similar beverages. And it should be able to adapt to whatever changes your brand might want to take on over the years.
Amazing ideas for beverage & drinks logos
Organic & natural drinks logos
As our awareness of what we eat and drink increases, so do our suspicions that everything’s filled with sugar and chemicals. Often our first clue as to whether a brand sells healthy and clean flavors come from the logo design.
If you’d like your brand to be known as organic, ingredient forward and transparent, then you’re going to want to opt for either a natural monochrome scheme or a few fresh colors that seem to come from a garden. Including realistic produce images works well for these brands and so do images evoking the natural world such as the sun, birds, plants or flowers. A logo that goes well on a clear beverage container is a major plus. Think minimal, gentle and handmade—just like a made-to-order juice.
These logos are ideal for brands selling healthy drinks, juices with no added sugar, single source tea brands and so much more. What will nurture the body ought to nurture all the senses. Simply looking at these logos should give your customers the feeling they’re making a healthy choice.
Rustic and vintage drinks logos
There are drinks that have been comforting humanity for ages. Coffee, beer, whiskey and wine are some of the most famous of these beverages. They are the type of drinks that feel universal and everlasting.
If you want to have a more casual, wholesome brand identity that evokes feelings of nostalgia and timeless delights, then a rustic beverage logo is perfect for you. Brown, earthy tones that showcase vintage, handmade illustrations like a farmer or old machinery are classic versions of these logos. It should feel artisanal, just like your coffee, gin or tea.
Combining serifs with sans serifs and using line shading works well with this type of logos. Bolder, fuller and rugged typefaces make sturdy and confident statements—like the wise words of a grandparent.
Fun logos for fun drinks
Beverages that are bubbly and lift you right up need logos to match their energy. You should be able to get a boost simply by looking at them!
Drinks for kids, energy drinks, and sparkling beverages benefit from this type of logo. Such drinks tend to have vibrant colors, popping text that isn’t afraid to be a little silly. Typeface with curves and soft edges go well with these logos.
While a drink for kids may include images of cartoon-like and cute animals, an energy drink may opt for a fierce looking tiger. All of these logos have images and colors that burst, pop and awaken us.
Elegant “fancy a drink?” logos
There are certain drinks that are synonymous with luxury and elegance. Like champagne, wine or other high end liquors. This idea doesn’t have to be limited to alcoholic beverages—if a lifestyle is what you’re selling then you should consider a “fancy” logo. These logos are made to connect with those who want to treat themselves.
Rich colors, clean lines and sophisticated illustrations are perfect for evoking thoughts of pleasant indulgence. Think velvety textures, ornaments, deep burgundy colors, gold. And of course, lots of black. Bold texts and elegant serifs that curve around the design are other staples of these elegant beverage logos.
The fundamentals of logo design
Before you focus on creating your drink logo design, it’s good to have some knowledge of logo designs in general. If this is your first attempt at creating a logo design, it’s normal to be intimidated! We’ll give you a crash course to cover the basics.
Logo design is a nuanced specialization of graphic design that encompasses aesthetics, branding & marketing, composition, color theory, typography and artistic skill. For a more comprehensive introduction, check out our free online guide How to design a logo. Here are the key points and a bit of background.
Design for your brand. As you’ve seen above, logos work best if they are representative of your brand. The orange and popping Fanta logo is ideal for that drink, but obviously would not be appropriate for a high-end bottle of champagne. Think of your logo as your facade, who do you want to invite in?
So before anything else, you have to consider what kind of brand you want to be—your “brand identity.” Are you a wholesome herbal tea brand or an energetic brand? Are you a sophisticated whiskey brand or a more down to earth beer brewery? That will guide your design choices, in particular colors, shapes and letters.
Colors, shapes and letters. Each different color and shape represents different emotions—for example, logos with excessive black seem more sophisticated, logos with earthier tones seem familiar and easy. When picking fonts, logos with formal serifs may indicate a brand for a fancy occasion vs. those with fun sans-serif fonts can encourage being picked up casually. Every design decision reflects on your brand, so build your brand identity from the ground up with strategic choices.
How to get a logo
As we explained in our guide How to create a logo: Comparing the best ways to get a logo designed, a company has four main options for getting a logo. Let’s briefly review them now:
- Logo maker (DIY). Make your logo yourself from scratch using a logo maker or other entry-level design software.
- Hire a design agency. Hand off all logo design duties to a design agency and their suite of specialists. This option tends to be costly.
- Work with a freelancer. Find a freelance designer to design your logo for you.
- Commission a design contest. Explain what you want in a briefing by including visual preferences and business goals. Designers from all over the world will then submit samples based on your briefing. All that’s left after that point is to pick the one you like best.
Your logo is so crucial to your brand’s success that DIY and logo makers are only advisable under extreme circumstances. Considering how complicated logo design is, if it’s not designed by a professional, it may suffer from mistakes that could have been avoided.
The rest of the options are dependent on your preference. If your only concern is price, check out our Logo design cost guide for more detailed distinctions.
The reason why logo design contests are a great way to go about it—and the reason they’re so popular—is that they combine the creativity of multiple designers and give you lots of attractive options. If you’re still unsure what style and look is right for you, a contest has the benefit of experimentation—you may not know what logo design best suits you until you see some creative drafts from several designers.
If you know what style and look you want, working directly with a freelancer might be right for you. You can browse designer portfolios to find one with a style that matches what you want in terms of style and then work with the freelancer to get exactly what you’re looking for.
Are you ready to get a delicious-looking beverage logo?
The logo for your drink brand is your chance to stand out from the crowd. Your choice of colors, images, graphics and fonts are all opportunities to set expectations and build a relationship with your customers. Once you figure out what type of brand you want to be, you can get to work and create a logo that showcases who you are.