In design, which do you think is more important — the positive space or the negative space?
Trick question. They’re both equally important. It’s the seamless integration and consideration of both positive and negative space that helps to create clever and thoughtful designs.
Logo designs in particular are a great medium to manipulate positive and negative space. Successful manipulation of positive and negative space can help create “hidden messages” that are not only memorable, but can help communicate multiple levels of information to the viewer.
Can you see all the “hidden” images in the designs below? Take this quiz to find out.