As of 2021, 40% of the world’s websites are powered by WordPress. This is a huge lead over the next most popular website platform, Joomla, which powers 2.6% of the websites on the internet. There are lots of reasons why WordPress is such a popular choice, one of which is its level of customizability through unique themes. The best WordPress themes make it possible for you to build a good-looking website without writing a single line of code.
Check out our roundup of the best WordPress themes for various types of websites, from ecommerce and restaurants to blogs and wikis. We’ve organized them according to the kinds of websites they’re best suited for, so when you’re shopping for the best WordPress theme for your website, you’ve got a head start and won’t waste your time on themes that don’t offer the features and functions you need.
- What is a WordPress theme?
- What do you need in a WordPress theme?
- Best WordPress themes for ecommerce
- Best WordPress themes for restaurants and primarily offline businesses
- Best WordPress themes for service providers
- Best WordPress themes for blogs
- Best WordPress themes for media
What is a WordPress theme?
A WordPress theme is a group of coding files that make up the foundation of the look and feel of a website. It contains everything you need for a functioning website: page layouts, plug-in compatibility, graphics, style sheets, element positioning and even small details like hyperlink colors.
Theme vs. template
Although the terms “WordPress theme” and “WordPress template” are sometimes used interchangeably, they are not the same thing. While a WordPress theme contains everything that controls a website’s look and function, a WordPress template provides a page’s layout. A WordPress theme contains templates for different kinds of pages, like blog posts and a contact page.
Key terms you need to know
Themes and templates aren’t the only terms you need to familiarize yourself with if you want to find the best theme for your website. Other key terms to know include:
Child theme: A child theme is a copied version of a theme. It has the same look, features and functionality as its parent theme (the original theme). The purpose of a child theme is for a web developer to make changes to the code within the theme’s files without altering the original theme.
Plug-in: A plug-in is a set of functions you can add to a website. Plug-ins aren’t contained within themes; they’re third-party pieces of software that provide functions like SEO optimization or allowing easy, automated order fulfillment.
Widget: A widget is a piece of content you can add to your site to provide additional functionality, like an embedded Google map.
Shortcode: A shortcode is a brief line of HTML code that embeds files and/or other objects without having to use those files’ longer, more complex code.
What do you need in a WordPress theme?
There are a lot of WordPress themes that can be called the “best WordPress themes.” Within this category, though, there are only a few that can realistically be the best WordPress theme for your website. As you browse WordPress themes, look for the specific functions you need your website to have, like:
- Connectivity with WooCommerce
- Photo galleries
- Secure payment gateway
- Ability to book appointments/reserve tables online
- Instant connection with visitors
If you’re not sure which functions you need, take a look at other websites in your industry and see which functions they offer. Think about functions first, then among the themes that offer what you need, find one that has the right look and feel for your brand. WordPress themes are customizable (within limits), so keep in mind that the example you’re looking at for each theme is just that—an example. An experienced designer or developer can work with the theme and customize it further to fit your brand’s colors and style.
Best WordPress themes for ecommerce
When you’re building an ecommerce website with WordPress, you’re going to be working with WooCommerce. WooCommerce + WordPress isn’t the only ecommerce platform out there, but it’s one of the most customizable.
The best WordPress themes for ecommerce include:
Atmosphere Pro is a sleek theme with a minimalist feel, perfect for an upscale, minimalist online shop. Although websites created with Atmosphere Pro have a clean, simple look, they’re running on a powerful theme that’s renowned for its clean code, fast load times, ability to rank high in search engines and top-notch security.
Keep in mind that Atmosphere Pro is actually a child theme of the Genesis framework, so you’ll need to install Genesis first. Don’t worry; it’s free.
- It’s ecommerce ready, straight out of the box
- Homepage has four dedicated widget areas
- Mobile-friendly design
- Automatic updates
Flatsome is the #1 best-selling WooCommerce theme, so naturally, it has a spot among the best WordPress themes for ecommerce. But why is it the top WooCommerce theme? For one, it’s super customizable without requiring any coding knowledge (other themes in this list, like Atmosphere Pro, do require you to have a bit of coding experience to fully customize your website).
- It’s one of the fastest WordPress themes available
- Simple-to-use live page builder and element library
- Drag-and-drop header builder
- Flatsome is available in more than 12 languages
XStore is another extremely customizable theme meant primarily for ecommerce websites. As such, it comes bundled with more than $500 worth of ecommerce plugins, like WooCommerce Amazon Affiliates and Quform form builder. One of the most unique features XStore has to offer is the ability to create a multi-vendor website.
- A built-in WooCommerce email builder
- A white label branding plugin that makes it very easy to add your logo and other assets to marketing materials
- More than 100 shop design templates are ready to use
- Compatible with Ajax and provides an optimized Ajax search, product filters, mini cart (floating or drop-down display of what’s in the shopper’s cart that they can view without leaving the current page), mini wishlist (similar to the mini cart but for the shopper’s wishlist), and more
Ultra is a great choice for ecommerce websites because it’s a great choice all-around. What makes it a particularly great choice for ecommerce is its easy integration with WooCommerce and other handy add-ons like a counter builder (collect your store’s most important stats, like customers served, trees saved through your sustainability efforts, cups of coffee brewed, etc.), a tool for building easy-to-read price tables and Slider Pro, a tool that makes it easy to create eye-catching slider images and transitions for your homepage.
Despite everything it’s packed with, Ultra is known to be one of the most straightforward themes to work with, so it’s ideal for beginners and anybody whose primary concern is getting a great-looking website up quickly and easily.
- $59 Standard
- $69 Developer
- $89 Master Club
- It’s got more than 60 pre-designed layouts
- A portfolio feature
- A mega menu
- Multiple archive layouts
Best WordPress themes for restaurants and other primarily offline businesses
Primarily offline businesses have different needs from primarily (and completely) online businesses. For an offline business, accurately targeting local customers is critical, as is making it easy for them to either find the business’ location or book a house call if the business is a contractor or another kind of service provider who does work at the client’s location.
Other industry-specific needs an offline business might have included are the ability to easily book a table or order takeout through a restaurant’s website, making an appointment, seeing how busy the business is currently and paying through the website.
The best WordPress themes for offline businesses include:
There’s Hestia, and then there’s Hestia Pro. Both are great WordPress themes, but here, we’re focusing on Hestia Pro. Hestia Pro is a one-page WordPress theme, which makes it perfect for a business that doesn’t need a huge, comprehensive website. When a simple rundown of who you are, what you do and integration with WooCommerce is all you need, Hestia delivers.
- $69 Personal
- $99 Business
- $199 Agency
- It’s fast and lightweight
- Compatibility with multiple page builders, so you can choose the one you like best
- Ability to import starter sites and get to work on a website right away
- Translation and RTL ready, meaning it will support languages that read right to left
OceanWP isn’t just among the best WordPress themes available…it’s among the best free WordPress themes out there for you to choose for your website. Saving money shouldn’t be the only reason why you pick a theme, but OceanWP’s features, like its custom logo support, WooCommerce compatibility, SEO-friendliness and free page builder installation all make it a pretty attractive choice for startups, small business owners and anyone else looking for a low-cost, easy-to-use WordPress theme.
- Free (though there are paid versions as well)
- Tons of helpful widgets, like a video widget and a tags cloud widget
- Custom 404 page
- Multi-step checkout, quick view, drop-down cart and other ecommerce features are included for free
If you operate a restaurant or cafe, check out Auberge. Auberge is a WordPress theme built specifically for restaurants and cafes and offers features like the Jetpack plugin to add nested menus to your website and a great-looking content gallery to showcase your cafe’s specialties.
- Optimized for retina displays
- 100% mobile responsive
- Bundled with WebMan Amplifier, which enhances the theme’s functionality by providing tools like shortcodes, custom post types and icons
- Compatible with Schema.org markup, which helps search engines interpret your website’s content better and improve search results
- Uses Beaver Builder, a drag-and-drop page builder that makes building pages a cinch
Astrid is the theme to go with when your business needs a sleek, photo-heavy look and feel that highlights your services and team members. This is a great choice if you operate a salon, a photography studio, a boutique, or any other type of highly visual business.
- Custom widgets
- Counters and other visual graphs
- A team member row with room for photos and job titles
- Call-to-action text and buttons in the header
- Support for high-resolution photos
Kale. It sounds tasty, doesn’t it? If you’re a food truck, a restaurant, a food distributor, blogger, or anyone else with a food-focused business, Kale might just fit the bill. This theme offers a clean layout and crisp white background that makes your photos pop. It’s an ideal choice for any business with a blog because it includes a blog feed display.
- Mailchimp integration
- A recipe index template
- Video format posts
- Built-in social media menus
- The option to display a banner image or sliders in the header
Moesia is another one-page theme, so it’s a great choice for any business that doesn’t need a large website. But within that one page, you’ve got a ton to work with: 11 predefined blocks that you can use to customize your website to your heart’s content (or your business needs).
- Parallax backgrounds
- Integration with Google Fonts
- Social media integration
- Powerful theme customizer
Best WordPress themes for service providers
What about businesses that don’t offer a tangible product? Law firms, life coaches, social media consultants, SEO specialists—all of these kinds of businesses offer valuable services, but can’t showcase their unique products or finished projects like boutiques and builders can. For service providers, the best WordPress themes are ones that focus on client testimonials and emphasize the benefits they provide, like greater personalization than the competitors or a stronger track record of success.
The best WordPress themes for service providers include:
With Airi, you can put your brand first with the full-width banner image built into the theme. Additionally, you can work with the ample white negative space to cultivate a luxurious look and feel. It’s a natural choice for designers, agencies and creatives looking for the perfect theme to showcase their work and make transactions simple through WooCommerce.
- $59 for Pro
- Access to numerous Elementor layouts. Elementor is a drag-and-drop page builder that makes it easy for non-coders to create pages
- Translation ready. It can’t quite translate your pages for it, but it comes bundled with all the files needed to translate them seamlessly
- Google Fonts
- Spaces for company history and testimonials from past clients
- Free, but there are multiple packages available
- Seven widget areas
- More than 65 pre-made templates
- AMP-ready. AMP is a type of markup used in HTML to enable browsers (and apps that use browsers) to load your site very quickly on mobile devices.
- WooCommerce integration
Neve is all about speed. It’s a super light, mobile-first theme that scored a 100 Speed Grade from Google. With the default installation, a Neve website takes less than a second to load.
You’d think a theme this nimble would be fairly stripped-down, right? It’s not. Neve offers a ton of customization options, which makes it perfect for any small business looking to create a website that accurately represents their brand. And doing just that is easy: Neve boasts that you can create a website using it in just minutes. Like Hestia Pro, another Theme Isle offering, Neve is compatible with multiple page builders.
- $59 Personal
- $99 Business
- $159 Agency
- Mobile-first and AMP compatible
- More than 80 starter sites are ready to import
- Easy WooCommerce integration
- Blog Booster, a tool that makes it easy for you to add features to your blog like thumbnail images, custom excerpt lengths and a customizable blog layout
- White labeling feature. This allows developers to remove the WordPress branding present on their clients’ website dashboards and replace it with the clients’ logos and other brand assets
Flash advertises itself as “The Most Powerful Business Theme.” It’s a bold claim to make, but Flash is a bold theme that offers its users a ton of options. Plus many more tools that can help you run your business website more efficiently and create a better customer experience for every visitor. Flash currently powers more than 40,000 websites and holds the title as WordPress’ bestselling multipurpose theme of all time. And it looks amazing on a retina display.
- A built-in drag and drop page builder
- One-click demo with more than 15 starter sites
- A filterable portfolio
- A dedicated testimonial section
- Animated number counter
Instead of adapting a multipurpose theme to fit your needs, why not go with a theme built specifically for your needs? If you’re a blogger, entrepreneur, or a small business owner, Spencer is for you. Spencer offers mobile-friendly design, a ton of customization options, newsletter signup form templates and integration with basically any plugin you might need, not just WooCommerce.
- $34 for just the theme
- $48 for standard access
- $62 for developer access
- $174 to join the Lifetime Club
- Compatibility with the WordPress Multilingual Plugin
- A sticky navigation menu
- Above the fold call-to-action area
- Infinite color schemes
- Compatible with a ton of popular plugins, like Yoast for SEO and Mailchimp
Best WordPress themes for blogs
Bloggers don’t need all the bells and whistles that business owners need…but they do need great-looking websites that make reading their posts a breeze.
The best WordPress themes for blogs include:
Sparkling is a flat design theme that can give your blog a modern feel. It’s compatible with a bunch of major plugins, so if you decide you want to add a shop or another feature to your blog down the line, you won’t need to change your theme. It has a neat, clean look that’s perfect for any brand that wants to eschew ornamentation and focus on content.
- Developed using Bootstrap 3, known for its responsive, mobile-first front-end web development
- Schema compatible
- Infinite scroll
Astra is a multipurpose theme that works great for bloggers because it’s fast, highly customizable and full of pre-built websites that enable you to skip past the preliminary stages of site-building and get right to publishing posts. It also offers seamless integration with plugins like WooCommerce, Yoast, Elementor and LearnDash.
- Astra was developed on Github, so it’s completely transparent and open source. This means there’s a huge community of Astra users who can answer any questions you have
- Uses the WordPress Customizer. No coding skills required
Generate Press is a modern, lightweight theme that can have your website up in minutes. Don’t underestimate it, though—there’s a lot of power under the hood, and a lot of room for developers to build it out into custom websites. For bloggers, Generate Press offers up a variety of valuable features, like translation into more than 20 languages and multiple sidebar layout options.
- $59 for the premium version
- Coding is meant to make it easily compatible with the most popular plugins
- Fast loading times
- Complete accessibility compliance as per Web Content Accessibility Guidelines 2.0
- GenerateBlocks plugin, which makes it easy to build your website block-by-block, no coding experience necessary
Now this WordPress theme is cool. If you ever wanted to be a newspaper journalist but were unfortunately born into the blog era, here’s your chance to give your blog an old-school newspaper look that would make Clark Kent feel right at home. With Madd Magazine, your posts are organized like columns and stories in a neat, news-y grid. You’ve also got multiple ad areas—just like the front paper of your hometown’s daily paper!
- Easy monetization through third-party ad sections
- Multiple widgets and placements for widgets on your website
- Multiple post formats, including video and audio
- Easy to share stories from different categories
Best WordPress themes for media
By media, we mean magazines, videos, photography and even online courses. Basically, if your website’s primary offering is consumable content, you need a WordPress theme that showcases your content front-and-center.
The best WordPress themes for media include:
With a name like The Traveler, take a wild guess who this theme is meant for. Give yourself a point if you said “travel blogs.” It’s also a great choice for any travel-related business, like a travel agency, tour operator, or lodging provider. And with The Traveler, it’s super easy to show off your Instagram feed and get your readers salivating for their next vacations.
- Space for custom logos and background images
- Simple Instagram integration
- Pinterest-like layouts
- WooCommerce compatibility
As a content creator, a clean layout helps visitors navigate your website and find the specific blog posts they want to read or videos they want to watch. Anariel makes it easy to organize your content while providing an aesthetically pleasing experience for your visitors. In fact, content is in the spotlight with Anariel, which provides multiple layouts to choose from so your content is presented in the best possible way.
- $36 for the premium version
- Automatic updates
- Six layouts
- Slider Revolution plugin, which enables you to create great-looking visual elements like sliders and hero images
- Essential Grid plugin, which enables you to create engaging image gallery layouts
- Unlimited colors
- Audio and video post support
Authority Pro. Just the name sounds, well, authoritative…like something a real pro would choose for their website. And this theme delivers on its name: it’s got all the tools you need to craft your brand through a great-looking website. Although we have it listed as a great theme for content creators, Authority Pro is also a solid choice for entrepreneurs. So if you’re a Youtuber with a merch store…Authority Pro with WooCommerce. If you’re well-known in your industry and you’re selling a course….Authority Pro with WooCommerce. You get the idea.
- Compatibility with a huge range of popular WordPress plugins
- Built-in opt-in form
- A simple theme customizer that lets you see your changes in real-time
- Recent posts widget—so you can keep your homepage fresh with new content
If you’re planning on hosting or embedding videos on your website, you need to check out Inspiro. It’s super easy to integrate Youtube and Vimeo videos to your website as well as host your own. Inspiro also comes with an eye-catching gallery module that makes it easy to display your videos, thumbnail by thumbnail, as an engaging visual library.
- €79 yearly
- €179 lifetime
- Responsive layout
- Custom theme options panel
- The ability to create a homepage slideshow with video backgrounds
- Video autoplay on all mobile devices
Of course, we couldn’t forget Divi. In any discussion about the best WordPress themes, Divi is bound to come up…and for good reason. We included it in our section of the best WordPress themes for all kinds of creators but really, Divi is so versatile, you can use it for any kind of website.
- $89 per year
- $249 for lifetime access
- Hundreds of editable templates
- Easy to use
- Lots of plugins built specifically for Divi
- More than 800 website design templates
- Comes with Divi Leads, a built-in split testing tool
Get the most out of your WordPress theme
Once you’ve chosen the perfect theme that meets all your needs, you can get started on your website right away! A WordPress theme provides a basic structure for your website’s look and feel to get your brand and business off the ground or take it to the next level.
Working with WordPress themes can take some getting used to. Even though your WordPress theme can help you with creating a website, getting your website design exactly right isn’t easy. If you are looking for something a bit more polished and unique, you can always get help from a professional WordPress designer.