Balloonatics needs a modern yet playful new brand identity (moving from suburbs in the Midwest to Central ATX)

Balloonatics

Twisting For You Since 2002

Balloonatics is a local-to-ATX, family-owned team of balloon artists who make balloon creations. We work primarily in family-friendly restaurants, and our target audience is to appeal to parents with children under the age of 10. We were originally based in the suburbs of Indiana / Ohio, but are now based in Central Austin, TX and are looking for a fresh, modern look that fits the feel of the city.

We are looking for a modern yet playful design to (quickly) visually communicate what we do. Our team works for tips twisting balloon shapes / animals for children in restaurants. Not all of this needs to be incorporated into the logo, but we want the people at the tables to understand from the logo that we are there to make them balloon animals.

We prefer a logo that goes horizontally, and envision incorporating balloon art (not circular ones) into the design. See attachments for specific examples of what kind of work we do.

IDEAS (but open to creative suggestion) -

- See inlaid "Balloonatics" weiner dog in attachments (interested in using negative space to make letters pop)
- Iconic style // perhaps a classic weiner dog balloon animal graphic that interacts somehow with the word Balloonatics (company font minimalistic)
- Character style // an illustration of someone twisting a balloon animal into shape, or twisting the letters of the company into formation