How robLq started their logo & brand identity pack journey
Who are you known as?
Valley Home Care
Tell us a bit about who you are and the people you reach
We provide non-medical care to physically and /or mentally compromised senior citizens in their homes.
Services include: bathing, dressing, grooming, meal preparation, housekeeping, laundry, transportation, medication reminders, assurance of safety and companionship. Ultimate goal is to keep clients living at home and prevent the need for a transition to a higher level of care. Such as a nursing home or an assisted living facility.
We have two separate target audiences
1. Adult children of potential clients; usually, upper middle to upper class. 45 to 65 years old. Work full time and need help taking care of aging parents. Looking for compassion, trustworthiness
2. Professionals such as hospital discharge planners and elder law attorneys. Looking for professionalism and dependability
What industry do you think your business is most related to?
Community & Non-Profit
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our caregivers wear uniforms, polo shirts or nurse scrubs. We embroider our logo on these items. I also use our logo on name tags.
With other companies I own, I have had logos that contained both name and an icon. I like being able to use an icon independent of the company name, such as; on the back of a hat, collar of a mock turtle neck or on the sleeve of a polo shirt. (Like what Nike does with their swoosh)