How Dresh Life started their logo & brand identity pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We design, produce and sell high quality, fitted, upscale casual (i.e. classic, preppy, athletic, beach, etc.) clothing and accessories aimed at young males (between the ages of 18 and 26) living in East Asia (i.e. Hong Kong, Taiwan, Japan, Korea, etc.)
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
This is NOT a high-end luxury brand (i.e. Gucci, Hugo Boss, etc.) nor a street wear brand so the logo should not portrait that.
One way to think of the brand is an Asia equivalent of Abercrombie & Fitch where we are selling the ideal (i.e. well-off, educated, fit, etc.) images of young males living in Asia.
Another way to think of this brand is a symbol that can be blended into schoolyards, beaches, sports fields, shopping malls, etc.
Logo should be versatile, scalable (in terms of size) and can be embroidered onto clothing easily.