“Alchemy” is an herbal & epicurean apothecary. I am offering a way
for people to be more balanced, healthy and vibrant through their diet
and lifestyle adjustments. My shop will attract a community of people
that seek greater knowledge & more vitality through handcrafted herbal
& spice formulations, medicinal oils & herbal teas.
Target audience: 25-55 year old woman who are open-minded, health
oriented, well-educated, well-traveled, adventurous cooks, expendable
incomes. People that attend yoga and meditation retreats, read Yoga
Journal, Mandala, Taahastuu, and various health-oriented magazines,
buy their groceries from Whole Foods and CSAs. They may attend
Buddhist Sanghas and enjoy various events at the Art Center.
Otherwise, they are very cultured and see beyond the microcosm.
Character adjectives: Community, healthy, radiant, handcrafted,
worldly, quality, empowering, botanical,trust. East meets west.
I like a more organic, feminine, floral logo with either contemporary
lettering or curly and flowing font.