How LeichtbauWeis started their logo & brand identity pack journey
Who are you known as?
What’s your company slogan?
maybe: "Brücken und Dächer in Leichtbauweise"
Tell us a bit about who you are and the people you reach
We produce lightweight constructions for bridge decks, bridge slabs and for roofs. The construction is done in composite. The core is made up of wood and the surfaces are GFRP.
You can have a look at: LeichtbauWeis.ch or Colevo.ch (english version). The USP's are:
- lightweight (80% lighter than concrete)
- extremly fast to install, the elements are delivered totally finished incl. guard rail etc.
- very durable; no or less costs for maintenance
Communities are the owner and have to pay for the bridges/roofs, but mostly we have to talk with the engineers and have to explain and discuss our advantages.
Sometimes we have some "private" companies like railroad companies but they are very sceptical too. The Problem for the USP "maintenance" is, that our product exist only since few years. So "lightweight" and "fast installation" is more important for us.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Let designers make suggestions:
Light neutrals: Purity, balance and sophistication.
Greens: Growth, harmony and success.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
It is important for me that the brand is very good readable because I want to use it for a marketing board too.