Alice and Sisters is a shoes brand. Alice represents a woman who is seeking for something special and uniques, in the meantime, it still shows her identity. She decides to launch a shoe brand that is classic modern but have a uniqueness. Now Alice eager to share her shoes to women around the world whose mean as sisters to her.
Target Audience: 22 - 35 years old
Live in the city like NYC, Chicago, LA and etc.
Working in the office, freelancers, undergrad or grad students
- Classic Modern
- AS signature shoes are ballerina flat shoes with 30 shades of colors - AS represents a combination of classic style shoe and a modern age fashion of 30 shades colors.
- Casual shoes but give a feeling of street luxury look.
- Super comfortable shoe which can wear all day long - a feeling of bare foot comfortable while wearing AS
- The logo is feminine but not girly girly or too young like teenage ( the target audience is 22 - 35 years old)
- The logo should be in simple appearance with the sense of fashion creative design
- The logo should be symmetric and unique. Round shape of logo or font is preferred.
- We like the color that can grab attention and fit to our target customer. ( BUT not too bright, shiny or neon colors )
- Bright earth tone, Pink, Red, Tiffany and Co. green colors are good choices (unique is the key)
Please see attachment file for more details.