I have 2 ideas that I would like to see designs for to choose from for this logo. I will list them both below with an explanation of each.
1. Retro/Vintage Inspired Bulldozer
My idea for this design includes a thick brushed steel square frame border that has "Built Strong" etched across the top. Along the bottom "Grow", "Maintain", and "Develop" etched out in same way as top. In the center i'd like it to be black with a vintage model DH8 Caterpillar bulldozer in Caterpillar yellow (C: 0, M: 29, Y:100, K:0). Under the dozer i'd like written "Since 1927". The overall feel of this design should have a vintage feel. I'd like it to even look "worn" or old. I'll attach a photo of the DH8 bulldozer.
2. Oak Tree
For this version of the design think of our "Built Strong" quote idea... it would be cool to incorporate some words possibly as the roots or leaves or that make up the trunk of the tree-- use your imagination :). There are several sets of words you could use.... The words we are using for the campaign: Grow, Preserve, Develop. Our company values are: Family, Integrity, Teamwork, Excellence (these would be the "root" words if you use that). The pyramid of success words, starting from the top:
Tier 1= Leadership
Tier 2= Communication, Attitude
Tier 3= Education, Trust, Empowerment
For this version I don't really have a color scheme in mind. I would also like it to have a vintage feel. Also, please place "Built Strong" somewhere in the logo.