How CCF by SJM started their logo & brand identity pack journey
Who are you known as?
Custom Cabinetry Finishes by SJM Designs
What’s your company slogan?
Tell us a bit about who you are and the people you reach
We factory finish existing cabinetry with an emphasis on tweaking/redesigning customer's existing kitchen cabinets. We are not house painters - so we do not want to convey traditional painting of any kind. We are more expensive than traditional housepainters so we would like to convey an elegant/high end image
What industry do you think your business is most related to?
Art & Design
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I selected art & design as our industry because we really don't fit it any of the categories... We are cabinetry refinishers with carpentry and design options.
Our target audience are homeowners in the 35-65 age range. Most home values are around the $500,000 range and we are in a suburb of Philadelphia. Our clients love HGTV and the styles that are most popular on their network right now.
Attached are (very) rough sketches of things I am drawn to but I am very open to ideas. The "by SJM Designs" should be a smaller line under the Custom Cabinetry Finishes as the CCF is really the main name. I was adding the SJM Designs to help convey that there is a design element to the process.