Having changed a lot during the last years, Flora's image needs to be adapted to the association's new activities. With a new visual identity the association aims to clarify its ambition towards its public.
Keywords: non-profit - social - gender - diversity - equality - integration - educational tool - workshop - training - association - multicultural - network
One of our colleague works as illustrator beside the association. It would be nice to take into consideration that illustrations will be present on our communicational supports.
As our name is already confusing (people sometime think we are a flowershop) it would be better not to use a vegetal symbol for the logo. Flora actually was a socialist and feminist woman of the 19th century.
As we would like to use lots of illustrations and infographics on our future website, a typographic logo might be an option.
The following pictures are examples of design, logos, colors that would fit to our association. The poster "La participation: moteur de changements" (NEW Affiche journée A4.pdf) gives an idea of our colleague's style of illustrations.