Design brief Logo contest Shark Foundation / Hai Stiftung
The main task of the Shark Foundation is to protect engangered sharks worldwide.
The new Logo should therefore be recognisable as belonging to an internationally active shark preservation organization.
The Logo should be clear, simple and with a high value of brand recognition.
The Logo must be unique and not resembling in any way any other Logos used, especially not by other shark preservation organizations. I will do a Google/TinEye search, you might have better tools. Also, please check e.g. Google Images or other tools for possibly similar logos. We might wnat to register the Logo as image brand.
It should, among possible other graphical components, depict a shark or a typical shark fin. The text "Shark Foundation" or the German (in fact, in future any other translations, e.g. French)) "Hai Stiftung" should be present.
The Logo should come in different flavors according to its use: Web/electronic and printed matter.
For printed matter it should also be possible that the URL http://www.shark.ch (EN) or http://www.hai.ch (DE) or future translations can be added.
Once the value of brand recognition is established, it should be possible
that any text "Shark Foundation" or "Hai Stiftung" or URL can be omitted
All flavours (except with URL) should work very well on our new web site (picture attached).
The Logo should not be too colorful. Preferred colors are types of blue -> Ocean, white, grey
Colors to avoid: red, yellow
Logo must also work inversed. E.g. for light and/or dark backgrounds.
3 present Logos are attached -> no wonder we need new ones ;)