He's part of our campaign to end distracted driving.
Wrex is a lovable dinosaur who gambles with public safety the moment he gets behind the wheel. He continually distracts with mobile apps, texts, selfies and emails. We are inviting drivers to “StopWrex” and pledge to drive safe.
Do NOT reference the existing character in our materials online! :)
We have this very cool character #Wrex and we want to completely change the character. Something that teens or young adults would think is really cool to wear on a shirt.
We're not necessarily looking for a caricature or something cartoon-like, but something more edgy. Not like a typical dinosaur, but more abstract. Definitely more abstract. See the attached image for a direction we'd like to go.
Also, the design will become an actual human costume, so possibly think of the body and the head as separate a bit.