We need a design for this one off campaign which we will use in a number of ways listed below.
We are looking at an 80s theme (mood board: https://pin.it/3pvfnsz5xcabz7 ). Illustration to include (we are open to ideas):
a) women and money
b) Title 'Good Money'
c) hashtag '#iminvested'
d) 80s abstract whirls and squiggles
Key words: empowerment, confidence, ethics, doing the right thing
Illustration will be used in full and aspects cut out to be used in following ways:
1) Website replacing current illustrations. http://goodmoneyweek.com/
2) Digital reports and guides. E.g. http://goodmoneyweek.com/sites/defa…17_gmw.pdf
3) We'll use it for video title slides and social media memes
4) We'll also use for merchandise like t-shirts and linen bags.
5) Same font for other headers (we'll use a sans serif for main body) Happy to use pre-existing in the required style. Just need details.