Move NY is a region-wide grassroots campaign that seeks to build support for a master transportation plan for the New York metro region. Our target audience is straphangers, commuters, drivers, pedestrians, and cyclists.
We have developed a very complicated, technical plan transportation plan for the NY metro region. This plan will be released in February as a 30+ page document.
We are looking to use an info graphic on our microsite (not yet
launched, but I can share the link, if you are interested in the
project) to educate the public with simple, compelling,
Ultimately, we will need an English and a Spanish version of this
I've attached a spec for you to use as a framework, but we're open to
creativity to get our message across: The Move NY Fair Plan is fairer,
safer, faster …
The color standards are attached as well as sample graphics for
The infographic dimensions should fit our webpage (screenshot
attached) and be able to be viewed on smartphones/tablets.
Our logo colors: orange: c=0 m=73 y=100 k=0; gray: c = 62 m=53 y = 49