Dave122596 got their new landing page design by running a design contest:
Features Landing Page
Check out Dave122596's Landing page design contest…
Community & Non-Profit
We provide an online database of affordable rental housing (mostly apartments) and other government housing assistance. Our clients are low income renters as well as housing advocates assisting low income people and researchers using our data for various academic projects.
Typical sales page where the product is highlighted at the top of the page and the individual features and benefits of the product or service are displayed in succession as you scroll down the page. There should be a unique image, headline and copy for each benefit or feature.
Elements to include in the landing page
This is a sales page. The purpose of the page is to induce the user to create a widget to be place on their web site. This page should provide the primary reasons why the user should install the widget on their web site. The primary call to action is a "Create Widget" button that leads to the widget dashboard here http://affordablehousingonline.com/widget/build.php. The imagery used for the primary message and each feature description should include a mocked up version of our widget. You can see the working widget here: http://affordablehousingonline.com/widget/build.php. In any mockups you should use Chicago, Illinois data.
The design should fit into the current design of our site using our standard header and footer. An example page is http://affordablehousingonline.com/open-section-8-waiting-lists. Make sure to use the same styles, colors and fonts. We are targeting webmasters or persons who have influence over webmasters of the content of websites in the nonprofit, affordable housing, local government and education sector. Here are a few profiles of our target user: Web Development Consultant: The web consultant for a small housing authority in Upstate New York. She has many clients, most of which are in the .org/.gov sector. She does not maintain the housing authority’s web site day to day but might recommend to them to use our widget. Nonprofit Housing Organization Executive Developer: The CEO of a small nonprofit organization that builds affordable homes in a low income Chicago neighborhood. She has access to the orgs Wordpress web site and adds interesting items to the web site when she finds them. Staff Webmaster for Large City: The webmaster for the city of Buffalo. He makes content and technical decisions for the city’s web page. County Board of Education Official: A mid level manager at a local board of education that has some control over the BOE’s website and its content and that of the schools under its control. State Housing Official: A mid level official that doesn’t have control over the state’s website but has the ability to request certain features be added to the state’s website. The purpose of the page is to induce users to create and install the Affordable Housing Stats Widget on their website. Users will be coming to the page from Facebook, Twitter and LinkedIn ads. The ultimate goal is to get them to click on a button entitled “Create Widget”. The widget page design can be found here: http://99designs.com/landing-page-design/contests/stats-widget-controls-423336/entries/6. A workinng prototype that’s still in progress can be found here: http://affordablehousingonline.com/widget/build.php. Following is the COPY for the page: Main Sales Pitch Design like 2Do home page. A mockup of the widget next to the following headlines followed by a Create Widget button. <h1>Affordable Housing Online’s Housing Data Widget</h1> <h2>Give your web site visitors current housing data that gives them a quick glimpse of what housing looks like in your area.</h2> [Create Widget Button] [Learn More Button - clicking this button moves the user down the page to the Features] Features Tell Your Housing Story [Image: Drawing of anonymous people, single family homes and apartment buildings. The colors should be muted so the message isn’t overshadowed.] Every organization’s mission is different. Use our widget to tell your story. Whether you’re a small city that wants to highlight the number of rental households in your city or a nonprofit housing group making the case for more housing funding from the state by showing the number of rent overburdened families in your area, our widget will help tell that story. Reliable Data [Image: A drawing with something that says “data” like ones and zeros or data in a table. You should also include a monotone U.S. Census Bureau icon on the drawing.] We get our data from the U.S. Census Bureau. The data that powers our Housing Data Widget is always the most current data available. From the 2010 U.S. Census to the 1, 3 and 5 year American Community Surveys, clear, current and concise housing data is always provided on your site. Using the Census API, we pull data directly from the Census Bureau for each page load. Flexible Target Areas [Image: A drawing with a map and map marker. In the style of Google maps. The zoom level should be fairly high to demonstrate that state, county or city data can be displayed by the widget.] Our website widget can display housing data at the State, county and city levels. Show geographic comparisons between your state, county and city by using multiple widgets. Fully Customizable Look and Feel [Image: Drawing showing a website with our widget embedded in it.] The widget looks like it was built into your website from the beginning. You can easily customize the design by changing the layout (tabular or grid), size of the table, data points displayed and color selections for every element in the widget. 60 Seconds to Build [Image: A drawing using a stopwatch to communicate that it is quick to build.] Our widget is easy to build. Select your layout, size, data points, colors and get your code. In under a minute you can have a functioning data widget to embed in your website. Works on All Websites [Image: A collage of logos of all the brands mentioned. The logos should all be the same size with the same monotone look.] Whether your site is hardcoded, have a Content Management System (CMS) like WordPress, Joomla! or Drupal or use one of the popular website builders like Weebly, Wix, SquareSpace, Go Daddy or 1and1, our widget can be added quickly and easily without any special installations. Reliable Technology [Image: A drawing with the PHP, MySQL and AWS logos. Logos should be the same size with muted tones.] Our widget has been built with reliable PHP and MySQL and is hosted on our Amazon Web Services (AWS) servers. You can count on our widget working all of the time. It’s Free [Image: A drawing/image with a Free price tag or other graphic representation of free.] Our housing widget is free to create and use on your website forever. No catches. We created the widget with the goal of educating the public on what the housing characteristics of their area look like. [BIG Create Widget Button]
$299 Bronze package
Every design category has flexible pricing for all budgets. Landing page design starts at $349.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their landing page design.
Designers across the globe delivered design magic.
Dave122596 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
We think contests are a super fun way to get design.
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