midway got their new logo & brand guide by running a design contest:
Logo for New Casual Outdoor Clothing Brand
Check out midway's Logo & brand guide contest…
Liberty Wilder is a casual clothing brand that offers high-quality, printed t-shirts with creative, yet classic designs for men who love the outdoors, enjoy the idea of the outdoors and/or embrace the American spirit. Over time, the product line will be expanded to include sweatshirts, hoodies, polo shirts, fleece pullovers, socks and hats as well as nature or outdoor-related gifts and accessories.
Surveyors, frontiersman and wilderness guides helped map and settle much of America. They were independent, rugged, determined and had an amazing sense of adventure. These woodsmen dared to explore what was around the bend and over the next mountain. Ultimately, they helped form what’s become known as the American spirit. Liberty Wilder, the brand's namesake, is a fanciful man representing all of the surveyors, frontiersmen and wilderness guides that helped tame the American continent in the 18th and 19th centuries. He is tough, smart, resourceful, independent, determined, and his word is his bond. Liberty loves adventure, exploration and the outdoors. He admires nature for its beauty but also deeply respects it because of its dangers and tendency to be unforgiving. Yes, Liberty Wilder lives off the land, but he is also its passionate caretaker and steward. Liberty Wilder is genuine and true, and the brand captures the American spirit of adventure, independence and love for the outdoors in every design. Today, the spirit of Liberty Wilder lives on in every camper, hiker, hunter and outdoor enthusiast that explores and enjoys nature and its wonders. The logo will be used on the following: - Website and favicon - Clothing tags - Hang tags for clothing - Embroidered on the front chest of polo style shirts, fleece pullovers, baseball caps and other clothing - Social media - Marketing campaigns - Poly mailer bags for clothing shipments
Every design category has flexible pricing for all budgets. Logo & brand guide starts at $429.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand guide.
Designers across the globe delivered design magic.
midway collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
I highly recommend working with AWiz - he's generous and willing with his time and design ideas, flexible and patient through many edits. It's a tricky process design a logo - to feel like you're getting what you need while also not being too picky, demanding, or indecisive, but I feel AWiz put my fears to rest and delivered a solid and professional product.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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