I'm looking for a Logo, and accompanying font for the company name.
Please note: the name alone in a nice font I do not consider to be a "logo". I need some sort of logo/icon and the name.
ABOUT THE COMPANY:
I have large and small mainstream clients I produce photography and video for, but they like to use "real" people so I approach people on the street to discover new Talent.
I want to be able to hand them a card/brand that is professional yet friendly, as people are often skeptical (until they check out my website!).
While it is starting in the fitness realm, I don't want the logo to be flexing muscles or anything so it's pigeonholed there. The idea of being the "right fit" could work.
I like orange, but I need a suitable accompanying colour (grey seems to be working nicely). I'd prefer the logo NOT be "FC" as a play on FitCasting.
The logo should be able to stand on its own without the name.
It should be representative of photography and searching for people to be the right fit for photo shoot. A camera? People? A puzzle?
Less is more for me. I want the work I produce to stand out more than a logo/card of the business.
I'm looking for a strong ICON as the logo. Landing in the middle of literal and abstract.
I would like the font to have variables. Caps and lower case, bolds and italics. I will look to you for brand guidelines on how the font should be used, but would like to have flexibility.