Accompany Us (accompanyus.com)
Ethical Fashion Forum (ethicalfashionforum.com)
WHAT SETS US APART
Many of these sites highlight style. One of the biggest aspects that sets us apart is that we are more focused on the ethical aspect behind this, mainly people. Also, many of these sites have one focus. Either news and awareness or an online shop. What makes us different is that we combine the two to create a one-stop shop for information and action. The information we provide gives meaning to our users action. We also do field work. How this helps to set us apart is that we make it very prominent that we are inviting people to become part of the change. We are building a community of aware individuals.
WEBSITES WITH LOOK AND FEEL I LIKE
My favorites are:
1. Urban Outfitters ( This is my overall favorite, as far as look and feel. This is what I'm going for in the marketplace)
2.Free people ( This is a bit off- brand but I really just love it)
3. Propel (Very modern and clean, but I like it especially for the newsblog part of our website)
4. Charity water (Love their photography. It really adds to their cause)
THOUGHTS ABOUT THE LOGO
We are about changing the clothing industry from seeds down to actual clothing. The industry, we believe, is currently dead in its practices and we want to bring it back to life. So we're hoping you can bring out in the logo, the fact that we are focused on the 'threads' in the industry and bringing them back to 'life'.
One idea we have thrown around includes using an echo-cardiogram.
The attached sketch shows the industry when it's dead/ flat-lined ( under The Thread) and then the heart beat (under Life).The flat-lined part looks like stitches and the life part when it ends looks like the needle pulling it.
We've made sure to attach graphs that show a normal/perfect heart beat.
Another concept we've thrown around is the concept of having a symbol of life running through the logo. Maybe it's a red thread that runs through the logo. Just thoughts.
Also, about the tagline. We'd like to have the option of a logo with a tagline and one without one.