➢ We would like the logo to reflect the following about Kinharvie:
• People - PEOPLE ARE AT THE HEART OF EVERYTHING WE DO - WE NEED THERE TO BE A SENSE OF PEOPLE IN THE LOGO
• Transformative spaces – We create VIBRANT AND DYNAMIC SPACES where people can GROW and REALISE THEIR POTENTIAL
• Quality – The consistent QUALITY & PROFESSIONALISM of our interventions is what sets us apart from our competitors
• Simplicity – We provide SIMPLE but powerful interventions. WE WOULD LIKE THE LOGO TO BE SIMPLE TOO.
• Holistic – We work with the WHOLE person (rather than just their thoughts!)
➢ Our team liked the light neutral colour palette. Apart from this we would like designers to a DIVERSITY OF COLOURS to symbolise the diversity of people with whom we work.
➢ Like our current logo, we would like to be able to use the graphic part of the logo without our name and slogan. (See attached file of our current logo with name and the logo without our name)
➢ We would like the logo you design to be NEW RATHER THAN A CONTINUATION of our current logo.
➢ The 'Quintessential Life Coaching' Logo is the closest logo we have found to expressing the different elements of our brief, particularly as it communicates PEOPLE FLOURISHING AND REALISING THEIR POTENTIAL FROM SPENDING TIME IN A PARTICULAR PLACE. HOWEVER, WE ARE INTERESTED IN OTHER WAYS THAN A TREE TO COMMUNICATE THIS. OTHERWISE PEOPLE COULD CONFUSE US WITH A HORTICULTURAL COMPANY!