This is my first time on 99 Designs so please forgive me if my inexperience shows in any way during this process.
Please see http://www.GoingforIt.com.au for a rough draft / beta site for a website look and feel and tone I am currently going with and testing . (Website will be upgraded later.)
I currently write the name Going for It! with an exclamation mark and two upper case letters but I am open to suggestions for a better look. I also imagine having Going for It! badges made that women could pin on to demonstrate that they are going for something important in their lives.
Key brand values: encouraging, empowering, dynamic and positive.
Target market: women 30-60years online
Tag line: the tag line is "Making great things happen" . I need 2 versions of the logo - one without the tag line and one with the tag line . For submitting designs here first off then please feel free to just submit the logo with no tag line . The winning design will need to do a version with a tagline as well.
Logo Type: I was undecided whether to select the Pictorial or Web 2.0 type as my third choice in the question in the brief. If your idea is outside one of the 3 types I have selected I am open to considering it. I will try to give feedback promptly.
Visuals should be highly appealing to women 30-60 years but I don't like flowery or illustration styles. The logo needs to be bolder as essentially Going for It! is helping women to be braver and chase their dreams.
Other logos I like: I love the "clean" looks and the font in the sample "Metric" logo I have uploaded. I love the descriptive shaping of the Africa logo and I love the same with the Boom logo I uploaded as examples of logos I like.
I have attached a very bad sketch below as I have been wondering about the possibility of using the notion of 'target bullseye' imagery in some way to illustrate not just going after something but getting it? But this may come over as too aggressive? I wouldn't want red or white in the potential bullseye either as there are too many retail brands with this. But as I say, this is just an idea and I'm not sure it's a good one. So feel free to ignore this if you have a better idea.
Thank you in advance!