Linkqlo (http://linkqlo.com) is a pioneering consumer-centric mobile platform for sharing and discovering clothing brands. It aims to solve one common issue faced by many consumers - that it’s hard to find clothing that fits our body size. Linkqlo tries to tackle this by crowdsourcing body size data. On Linkqlo, users can record and share their comprehensive body sizing measurement data through an anonymous mobile social network. Linkqlo will then match up users with similar matching body size ("body doubles") and help them discover clothes that fit them.
We're a Silicon Valley-based mobile Internet startup founded in 2014. We're trying to pick a memorable logo for our iOS app to drive user acquisition in this summer. The primary channel through which our users will discover us is App Store, web news, or social media sharing from their friends.
The name "Linkqlo" is the combination of "link" and "qlo". "link" has two layers: 1) connect one user to another through body size; 2) connect consumers to clothing brands. "qlo" is the short form for "clothes".
We're different from our competitors in several distinctive ways:
- We do not judge users based on their body shape or size
- We do not rely on editorial content, but mostly on user-generated content
- We do not use stock photos from brands, but encourage users to share their own selfie photos
- We want to engage both men and women. Men's needs on clothing have not received enough attention in this space. Most clothing/fashion apps are built for women. We want to build something that men feel useful and comfortable to use as well.
- We believe a more efficient and effective decision on clothes can start with "fit", rather than "style". There are ways to gather data on size and fit that is objective and quantifiable, which is our main approach. Most conventional tools (online or offline) in fashion/retail industry focus on "style", which is fun to look at, but inherently fluid and subjective.
- We are the only app that provides clothing product review at brand + model + size level, delivered through our unique Fitting Report. While most other apps/sites say "This brand XXX is awesome!", we go "This XXX brand of model YYY at size M might fit you well because another 10 people of your similar body size say so".
Our motto is "style and fit for every size for everyone". Our ideal users have the following characteristics:
- 18 ~ 35 years old
- male and female
- mid-to-high income group
- positive life attitude with understated confidence
- work out/exercise regularly
- care about their own bodies
- want to present themselves gracefully without appearing to be trying too hard
- comfortable with being who he/she is
- passionate for what life has to offer, and appreciate that with a rational mind
- expressive and somewhat opinionated
- frustrated with finding fitting clothes
The best way to understand our product vision is to download Linkqlo app from App Store (iOS only) from http://bit.ly/linkqloinc and spend a few minutes trying it out yourself. The current logo is the combo of "L" and "Q". It's fine for a minimum viable product, but we can use some creative design ideas and opt for a better one.
This contest is for the logo for our iOS app. We're a mobile app company and mobile app is how we deliver service to our users. Once we pick the winner for this contest, we'll most likely use the same logo for our website (http://linkqlo.com), which will remain as a simple landing page for visitors. As a mobile app logo, it's the first thing our users see in App Store and their iPhones, so it needs to be:
- creative (nice to have)
- stylish (hopefully)
We'd prefer a pictorial abstract/creative symbol that can convey our product vision. The symbol can be something that has embedded reference to the keywords. In general, we're open to creative designs that take all the above factors into consideration. There are a few logos we like in particular, for your reference (their logos attached below):
- teleport (http://teleport.org) ... memorable image that drives home the essence of what teleport.org is about
- wechat (http://www.wechat.com/en/) ... perfectly simple message of social + chat
- twitter (https://twitter.com) ... a bird that arouses curiosity
- instagram (https://instagram.com) ... a vintage image that resonates at emotional level for true photographers
- slice (http://slice.com) ... it's abstract while being unique enough
- misfit (http://misfit) ... strikingly distinctive
- ifttt (http://ifttt) ... creative and fun
Several keywords are important in our concept:
- body size
- body double
- fitting report
Linkqlo = Instagram (image sharing) + Yelp (clothing review) + Utility Tool (keeping track of your body measurements and private closet) for Clothing/Fashion. At this point we are mostly a social network with a bit of utility element, but over time the utility element will gradually become stronger.
- a mobile social network
- a platform for consumers to discover clothing brands
- a platform for clothing brands to reach out to their end customers directly
- a utility tool to keep track of your body and clothes for everyday use
We are not:
- another fashion app for young girls to plan out their wardrobe 30 days in advance
- another new clothing brand (like Bonobos or Michael Kors)
- another female-dominated community for fashionistas like Polyvore
- another discounted price/flash sale sites like Gilt
- another online e-commerce retailer like Net-A-Porter
- another 3D/infrared body scanning technology company
- another digital-tailoring company
Your design will stand a much better chance for our consideration if you can provide a design description to explain why you believe this particular design meets our expectation and what is the embedded meaning in the design.
Thank you for your interest and effort!