Backwoods Joe is an Outdoor Adventure show, with an ongoing brand development. The main topics are Outdoor activities (hiking, fishing, camping,etc) and a homestead component (food, gardening, chickens, etc).
Since the outdoor style that we like, seems to come from the 40’s-60’s, Wool, plaids, and boots, I liked the idea of having a style that fit that period. But, I wanted it to be more of a “looking to the future” than a “Blast from the Past”. So, I thought, what about having that old mid-century modern style, to take it in a “future” direction. I would like it to be 40’s-60’s modern outdoorsman. Think "Dharma Bums" with a hint of old sci-fi. But just a hint.
This logo will serve as the brands main logo. There will be a future need for more components later down the road.
Feel free to express yourself.