Up for Sunrise is a new business, built in Bondi and inspired by both the beauty of our natural surroundings and travels around the world. From Bondi to Marrakech to Havana to Spain and back to the islands of Indonesia.
We get up for sunrise as much as we can.
We make products that are inspired by travel, sustainability and ethical manufacturing.
Products will be jewellery (necklaces, rings and bracelets) in rose gold, gold and silver. Designs will be clean and stylish.
We are conscious of the materials we use.
Our packaging will be made from sustainable sources when we can.
We give back.
we contribute to the 1% for the planet, a collective movement where companies contribute 1% of their profits towards the environmental causes.
If all goes to plan, for every product sold, we will also pay for sight restoration via the John Fawcett Foundation in Indonesia. You buy a necklace and you know that someone can now also get up for sunrise and see the beauty as well.
We keep things simple and honest. we plan to be transparent in our pricing model.
Millennials through to Gen X & Gen Y
Educated about the state of the world.
Wanting to make a difference.
Female consumer who is fashion forward with a conscience.
Minimalist with timelessness and a simplicity in her style.
A traveller, a world nomad.
Wants to see the world as a better place.
Her choices & actions echo this.