NEW BRIEF - UPDATED
Wednesday 27th September
During our qualifying round i had two separate tasks. Now I have decided to focus on Task 1. (Task 2 remains unsolved)
Brand name is created in font ”MASTOC”. (if needed to download) All writing on packaging is white. Background is Marv Liky signature blue.
Task 1 - developed version. Place brand name Center of packaging.
Size packaging: 115mm x 115mm (see simple drawing)
Brand Name is Marv Liky. This should be placed in center of packaging. Don´t change how ”Marv Liky” is presented on top of each other.
Create a Square Box Logo around Marv Liky. Incorporate the 2 sentences ”DREAMED ON LONG BEACH” and ”DESIGNED IN CALIFORNIA” in any creative way you see possible.
All text on packaging is in white. The plastic that front of packaging is printed on, is Marv Liky signature blue. So all background should be blue.
1. Place Brand name on front packagin
2. Create Box logo around brand name (square)
3. Add Sentence 1 and Sentence 2 in any way possible
4. Add Web site
5. Add Instagram account
6. Add our hashtag
When writing point 3, 4, 5 or 6. If you want you can use ”MASTOC”, the font that MARV LIKY is written in.
Blue background - White print on packaging
Important to think about when creating:
- Clear and easy to read
- Easy to take photo and post in social media
- Easy to print and make embroidery
- Aspirational, yet affordable
- Endless summer
Good Luck and please ask questions!