I am a fashion designer and founder of a strong quality 'on trend London' brand, named you 'fits' you.
A day-wear/sporty apparel, selling staple wardrobe pieces such as hoodies, crop pants, t'shirts, leggings, day dresses and jeans. For 'young' women 21+ and 'over the size of 16'.
The brand is a cross between asos, boy london and nike. It will be heavily focused on actually catering for, depicting and highlighting they're sexy/rebel side. Encouraging them to be 'free' to function, be 'seen' and aid movement. I refer to these young women as 'lusty' as apposed to 'plus size'.
My Target audience is young women from the age of 21 with a generous disposable income who enjoys being with friends laughing, going to festivals, concerts, cinemas and bars but secretly lacks strengths in confidence.
My aim is to show that 'Lusty is lustful too!' and be the first 'designer brand for over size 16's/ lusty's!!