richard.leckinger got their new logo design by running a design contest:
Be A Tidy Kiwi open competition.
Check out richard.leckinger's Logo design contest…
'Be A Tidy Kiwi' (BATK) is a core cultural identity with a 40 year anti-litter history in New Zealand. The BATK image has historically been a kiwi (a native New Zealand bird) and appears in public places and educational material either on its own or with the words 'Be A Tidy Kiwi' appended, reminding New Zealanders and tourists to do the right thing and keep New Zealand beautiful. The target demographic is wide open, and child friendliness is paramount. This brief is one of three competitions running concurrently, in order to explore (and reward) elements that will be field tested and developed into the next iteration of this much loved brand. This is the 'open' competition: Logo exploring anything - excluding concepts containing a kiwi. The words 'Be A Tidy Kiwi' are not to be appended, but could form the image/art itself. The image will be viewed both close up and from significant distances such as on signage in parks. The image most often appears in a single colour on a white background, because of its varied uses. It is relatively uncomplicated and distict enough to be instantly recognisable. The 'mascot' competition: https://99designs.com.au/character-mascot-design/contests/be-tidy-kiwi-mascot-competition-557173 The 'eyes' competition: https://99designs.com.au/logo-design/contests/be-tidy-kiwi-eyes-competition-557171 If you have a kiwi design with eyes, feel free to enter it into both the eyes and the mascot competitions. If you have a non-kiwi design with eyes, feel free to enter it into both the eyes and the open competitions. Core idea: Unified Guardianship or kaitiakitanga (Maori word for guardianship) New Zealanders are proud of our country, our people, the land and its beauty. Be A Tidy Kiwi unifies us in our guardianship of what we love. Values The way we think and act as individuals and as a group. Inclusive. We are for all New Zealand, young and old, new residents and those who have been here longer. Independent. We are from the people for the people, we don’t align ourselves with corporates or other entities Understanding. Whilst we are asking for change in behaviour, when people fail we don’t chastise them for it, we are supportive and understanding Accountable. Take ownership. Be proactive. Be honest and have integrity. Tone Aspirational Confident/believe in the vision Personable Approachable/conversational/humanistic & have a sense of humour Directions to explore and other considerations: New and distinctly different reference to a Kiwi bird Other distinctly New Zealand icons Not using a bin in the logo as it may convey that someone else will pick up your litter. Community based social marketing principles show icons that convey a sense of society watching you (eyes) can cause positive behavior change. That people will often be seeing the visual identity from a distance and therefore simplicity and clarity are important.
In the historical examples we provide, there is always a trash can with the kiwi. A trash can IS NOT necessary, as the brand has expanded beyond simple litter messages.
$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
richard.leckinger collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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