Our "Business Industry" is probably more Health & Wellness than physical fitness but they didn't have a better option.
Our target audience are adults ages 18-65, who struggle with personal issues including: being overweight, stress, depression, low self-esteem, or other emotional issues. A major audience for us will be house-wives or stay at home moms as well as overworked professionals who are stuck in the stressful rat race behind a desk all day. A lot of people struggle with weight or are unhealthy and may come to us initially for help with weight-loss and becoming fit but we quickly discover that their weight or other health issues are an outward expression of an internal problem they are dealing with whether it be stress, depression etc. And these people will never truly overcome their weight issue or other health issue without first addressing and fixing the underlying issue. We help people take control of their lives and become healthy and balanced through a complete program that touches on all four intelligences: body, mind, heart and spirit.
One more thing, one option we thought about was possibly using the "infinity" or "eternity" symbol (attached above) somehow in the logo. But we aren't set on it, it was just a thought since it encompasses "self-mastery" or being complete but never ending/continual improvement/refinement.
Also the second photo is one of the models we use to teach the 4 areas of self-mastery with the triangle. So if you wanted to incorporate a triangle that would make sense too.
Hope that all makes sense! Thanks!