Hello everyone and thanks for reading:
BETTER BASICS is a vertically integrated "basics" clothing manufacturer and retailer.
We will be doing the clothing "basics" right by making a great quality product with the best fabrics and stitching, offered for a bargain price. It is this mix of premium product with deep value that we want to convey to our customers. We want to become synonymous with quality and value.
By basics, we are meaning...
For Men: Underwear, socks, undershirts, v-necks, under armor type work out gear etc.
For Women: Underwear, socks, tank tops, sports bras, running shorts, yoga shorts, tights etc.
We are contemporary and directed towards an educated and forward thinking consumer base, that will recognize the value in our product for its superior quality and great price. Think the lululemon, Under Armor, Bloomingdales crowd.
Expected demographic of our customers is in the 20-40 yr old range with household income of $50,000-$150,000.
We want to be fresh and current and have a look that is not too flashy, but more quietly confident, simple and classy.
That said, we certainly don't want to be bland!