Who we sell to:
Our target market is generally young-ish couples and families, ages 30-45, in-town or close-in suburbs. People ready to make a big decision about their family, their lifestyle, their sense of place and identity. People who seek a sense of community, style, and a social belonging.
What we are looking for:
In a logo, we're looking for something that can be displayed simply and beautifully. A logo that can stand alone without the business name at times would be great. We would like to portray something hip, deluxe, and luxurious - Like a designer brand name. We like sharper edges/angles in text and designs. A logo that suggests architecture and architectural drawings would be great.
We also like an architectural feel - pencil lines used in a modest way are great. We enjoy logos that use negative space. We'd prefer not to be old and stodgy. The logo must be elegant.
In the use of the name, 'Brightwater' or "Brightwater Homes' should be the headline. Our tag line should also be used: "Design Build Live".
Of the logo references we've included, we are partial to the 3 kings, wilson furniture, hutter, campbell architects, and armond christopher logos.