Smeg has been fantastic to work with. His concepts are innovative, smart, and aesthetic, and he is receptive to critique and suggestion. I couldn't be more pleased with the finished logo and how thoughtful, receptive, and creative Smeg has been throughout the process.
- Bone Structure
Excellent work - clean, crisp logo. Well done Yanza.
Maya understood exactly what I needed and brought this together into a logo that captured my brand beautifully. I highly recommend this designer.
How Bone Structure started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Bone Structure is a handbag and leather goods company based in Los Angeles. Our aesthetic combines sharp, structural lines with organic 3-dimensional shapes. Graphic pieces with textural and color contrast, primarily using black, white, grey, deep red, and metallics. The target customer is the 25-50 year old woman with a dark sensibility and an appreciation for innovative design, quality materials, and a sense of unconventional luxury. Alexander McQueen and Balenciaga have a similar "grown up goth" aesthetic, though they sit at a higher price point. We're targeting high-end department stores and specialty boutiques immediately in the US and ultimately worldwide.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We want our logo to communicate power and strength, dark beauty, rebellion, and uniqueness. We're looking for a logotype and mark. [UPDATE: We don't want to use our initials for the mark, so no BS logos, please. We'd prefer something geometric or symbolic. Many submissions so far have a circle or infinity symbol, which we like, but we are very open to other symbols as well.] In addition to digital and print use, our logo will be embossed/foil stamped into leather and engraved into metal hardware. With a name like Bone Structure and a dark aesthetic, we don't need to go too literal on the bone imagery unless you've got a non-obvious way to incorporate it. We do like dark and esoteric imagery: sacred geometry, infinity symbols, the ouroboros (and snakes in general), and alchemical symbolism, for example, but use of these is optional. The branding has to be accessible enough to fit in Bloomingdale's.
We can't wait to see your work. Thanks so much for sharing your design genius with us!