Change the World, create a Logo for Art-ivist Project!
earthmattersmusic needed a new logo design and created a contest on 99designs.
A winner was selected from 181 designs submitted by 47 freelance designers.
Some of the designers who made it happen
How earthmattersmusic started their logo design journey
Who are you known as?
Earth Matters
Tell us a bit about who you are and the people you reach
This logo is meant for a music project. Earth matters is reggae influenced pop/rock songs with consciously provocative lyrics about the most pressing issues on Earth today!
Similar artists include Jason Mraz, Magic!, Train, Mana, among others, but lyrics will NOT be the typical love lyrics, but rather about activist issues that concern every living thing on the planet. Some examples of these issues are Genetically modified foods (GMOs), fracking, modern medicine, etc. You can listen to a few seconds of music to get an idea here:
https://youtu.be/4GbEaW_BHw0?list=P…DTP-xpfaJD
IDEAL FAN
The ideal fan is:
-primarily between 25-40 years old
- over 60% are women
-household is well educated and most enjoy comfortable incomes
-Most live in the United States and enjoy a very specific lifestyle: organic food, probably engaged in meditation or yoga, they are concerned about the environment and earth, they are very likely parents that practice conscious parenting as opposed to authoritarian parents.
-They prefer natural medicine to modern medicine. Some websites and celebrities they tend to visit include Mercola.com, David Wolfe, Longevity Warehouse, Kris Carr.JJ Virgin, among others.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
About the logo:
I am NOT looking for something specific but please read through this guidelines:
1- Logo should be SIMPLE: I like simple logos that summarize the identity of a brand, and stand out even if you see them as small icons (keep in mind this will be a music project and logo might go on an itunes cover for example, which looks really small in a computer screen). Some examples that come to mind are Apple, Fedex (wih the arrow hidden), amazon (with the arrow pointing from a to z), Volkswagen, target, michellin (love the tire man), nike (love the greek goddess of victory meaning on this one).
2- A FEW colors are preferred: As you can see from the examples, in my humble opinion, few colors work better than a lot. Since this is earth related, perhaps earth’s colors might be an option (like blue, green, brown…)- just an idea though.
3- LEGIBLE FONTS work better: Because the logo has to be legible in small size, clear legible fonts are probably going to work better. Some examples that might also be aligned with the type of project include Whole Foods, Panera, Tesla, Spire Tracker, retro restaurant fonts might also be worth looking into since retro fonts always stand out and are typically very legible.
Some additional nice logo ideas I like are:
https://assets.awwwards.com/awards/…ogo-06.jpg
https://assets.awwwards.com/awards/…ogo-84.jpg
https://assets.awwwards.com/awards/…-logos.jpg
https://assets.awwwards.com/awards/…2013-8.jpg
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