Changed Brief! Creating a unique and exciting mens fashion brand

WOLFF & CO

WOLFF & CO has been created by two guys, Gareth and Keith, with a desire to escape the corporate world and do something we enjoy and believe in. Two Lost boys was born to share our passion for stylish men’s accessories, but at an affordable price.

WOLFF & CO will be a wholly online mens accessories brand. The initial product range will be a small range of watches offered in different colour and design combinations. The watches will have a very simple design and be priced approximately around the $100 mark. Once the brand/website is established the product range will be augmented by other ranges of mens accessories such as cufflinks, wallets and leather bags. The same criteria for high quality, simple fashionable design at an affordable price will apply.

WOLFF & CO target market is males ages 25-35 who are modern, fashion conscious, social and alert to the latest trends in mens fashion. They seek attractive, good quality, but affordable products. They are sick of paying for overpriced products, are technically savvy and willing to buy products online from ‘unknown’ or ‘up and coming’ brands.

They are active users of social media and will be easily influenced by the ‘latest trends’ portayed or advertised on such mediums.

We intend to use the logo, or part of, to brand the watches and potentially future products so it will need to be able to scale down and fit well on the watch face.

We have attached a file which shows sample products the business will sell, as well as the sort of brands and designs we like. It also includes a one page overview of our vision and strategy.

Many Thanks

Gareth and Keith