Tell us a bit about who you are and the people you reach
CHPerez & Associates Consulting Engineers Inc. is a civil engineering consulting firm that provides Professional Engineering & Surveying and Mapping Services for the Transportation Industry. Our projects entail the planning, development, design, surveying/mapping, and the management of road and highway construction projects. Our main target audience would be the state DOT’s (Department of Transportation) or Local/City Governments as a majority of our work is for them. Another target audience are other companies in the industry that we often team up with on certain projects. Our other target audience is civil engineers looking to start or further develop their careers in this industry.
Our website is chperez.com
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our current logo shows the letters P&A (for Perez & Associates), however most of the industry simply know us as CHPerez. So I had come up with a concept of a logo that uses the letters CHP in a way that it looks like a highway and two loop ramps. The vertical lines of the “H” would be the highway northbound and southbound lanes. And then the “C” and “P” like two exits ramps on the highway. However, the way I did it doesn’t quite look how I want it. To me, the H stands out too much and looks like the company name starts with H. So if you decide to further develop this concept, I would like for it to be fluid. That you could recognize that it means “CHP” but also could be interpreted as a highway intersection with loop ramps. Having said this, I leave it up to your discretion if you want to use this concept or come up with something completely different.
Our current logo is grey/black/red. I’m open to either that same color scheme or something you suggest.
Note: this industry has many formalities and not many companies are very oriented in the digital marketing space.
We are a company that operates in south Florida currently and have a great reputation here. We have ambitions to take on projects statewide and then nationally.
I attached the current logo, and then some of the concept designs I created