Limitless Co. is a premium lifestyle apparel brand dedicated to those who live inspired.
Primary demographic includes:
- Men & Women, Age 18-35
- Healthy Lifestyle, Arts & Music Interests, Entrepreneurial & Business-Minded
Brand inspiration includes:
The two subsequent excerpts embody intrinsic ideals of the brand and what it will stand to represent:
Who are you?
Sisters, fathers, mothers, employees, children, lovers and friends; Most would instinctively respond with a name given at birth.
Who. Am. I?
Used to document basically everything that happens to an individual, a name is found on everything from birth certificates and report cards to social media profiles. Drawing on Western/Eastern philosophy his book ‘Self’, Richard Sorabji tackles the question of whether there is such a thing as the individual self or only a stream of consciousness.
According to him, the self is not an undetectable soul or ego, but an embodied individual whose existence is plain to see. Unlike a stream of consciousness, it is something that owns not only a consciousness but also a body.
Who. Am. I?
Defining ourselves as individual, unique beings seems to be a typically modern Western concept, while members of ancient societies more explicitly comprehended themselves and were defined as part of a group, or groups -- a collective consciousness.
Many of the most forward-thinking ancient cultures including Rome, Greece, and Eygpt, utilized individual nomenclature only to position a child in a social network and identify the person before and after death. On the state level these names were much less important.
Who. Am. I?
In his research adapted in the Oxford Handbook of Hellenic Studies, Professor Christopher Gill recounted when, in the 5th early 4th centuries, philosophers began developing a systematically dualistic account of human beings as composites of body and soul.
They viewed the body as something embedding a person in a particular community, and the soul is the true ‘self’, the locus of desires and beliefs which those communities could shape. Gill draws on Plato's assertion in Alcibiades I that we ‘ourselves’ are constituted by our psyche, rather than our body or the combination of psyche and body.
More specifically, we are constituted by our godlike capacity for virtues such as wisdom and self-control. Similarly, in Plato's Republic, a contrast is drawn between the psyche as it is ‘in truth’ or ‘in nature’, namely the capacity and desire for gaining godlike wisdom, and as it is in its current condition.
Were you aware there is no single Greek term which standardly acts as the equivalent of ‘person’?
The main point of difference is that subjectivity and ‘I’-centered self-consciousness are defined by criteria of personal identity in modern Western thought which is not matched in ancient Greek thought.
Who. Am. I?
Author Gish Jen further expands on the differences between the independent self dominating Western culture and interdependent self dominating the East:
The ‘independent’ self stresses uniqueness with a tendency to see things in isolation, defining itself via inherent attributes such as its traits, abilities, values, and preferences.
The second—the “interdependent,” collectivist self—stresses commonality, defines itself via its place, roles, loyalties, and duties, and tends to see things in context. Naturally, between these two very different self-definitions lies a continuum along which most people are located, and along which they may move, too, over the course of a moment. Culture is not fate; it only offers templates, which individuals can finally accept, reject, or modify, and do.
Who. Am. I?
Throughout our lives we play many roles. Like performers on stage, we portray who we think we should be given particular situations or social settings. When feedback suggests we are ‘not doing it right’ or ‘not good enough’ we are compelled to evolve and ascend.
By identifying with disapproval, we accept it as truth and invest extensive energy trying to fix these invalidations by becoming someone we are not and never were meant to be. Others perceive us through these roles we play despite witnessing a minimal part of what we do.
We experience mental anguish over these unjustified, often self-constructed perceptions. A picture is constructed within our psyche, as earlier referenced by Plato, that is then brought to life through repeated thought and action.
Many have, or will experience, an identity crisis when first confronted with these false realities, the notion we are living by virtues of the ‘other’. A divergent path from the inherent principles of ‘collective-consciousness’ throughout ancient cultures, these virtues embody a separatist notion we have mistaken for our true self.
Who. Am. I?
An existential question or an affirmation of certainty; We may allocate our time to pondering the former or step into the confidence of declaring our truth. Charles Bukowski eternally challenged his readers:
Invent yourself and then reinvent yourself. Don’t swim in the same slew. Invent yourself and then reinvent yourself. And stay out of the clutches of mediocrity. Invent yourself and then reinvent yourself. Change your tone and change so often that they can never categorize you. Reinvigorate yourself and accept what is, but only on the terms you have invented and reinvented.
Who. Am. I?
I. Am. Limitless.
We are veiled in identities. Who do you choose to be?
What is the secret to life?
While there may never be a general agreement surrounding this eternal existential debate, many sophisticated civilizations, cultures, and innovators across recorded history have sought answers by looking toward the skies.
Mahayana Buddhist's of the 3rd Century described a cosmology not unlike the most advanced physics of modern days.
From this stemmed the metaphor 'Indra's Net of Jewels' to describe a much older Vedic teaching which illustrates the way the fabric of The Universe is woven together.
The Buddha had yet another term for the primary substance of life termed ‘Kalapas.’ These tiny particles are arising and passing away trillions of times per second.
In the ancient traditions of the East it was understood for thousands of years that all is vibration; Nada Brahma - the sound of The Universe. The word ‘Nada’ means sound or vibration and ‘Brahma’ is the name of ‘god.’
Nikola Tesla confidently suggested, "If you want to find the secrets of the universe, think in terms of energy, frequency and vibration."
In his 1991 novel Author Joachim Ernst-Berendt reiterated these sentiments, declaring "The world IS sound" while referring to Nada Brahma as the landscape of all consciousness.
Brahma simultaneously IS the Universe and IS the creator; the artist and the art are inseparable.
In The Upanishads, one of the oldest human records from ancient India, it is said Brahma - the creator - sitting on a lotus opens his eyes and a world comes into being. Brahma closes his eyes and a world goes out of being.
Ancient mystics, yogis, and seers have maintained that there is a field at the root level of consciousness - The Akashic Field, or Akashic Records, where all information, all experience - past, present, and future - exists now and always.
It is this matrix from which all things arise, from subatomic particles to galaxies: stars, planets, and all life.
Native American and other indigenous traditions have said everything has Spirit, which is simply another way of saying that everything is connected to one vibratory force.
There is one consciousness, one field, one force that moves through all.
This field is not happening around you. It is happening through you. And happening as you. You are the “U” in Universe. You are the eyes through which creation sees itself.
The Universe is always whispering its' secrets. It's up to us to listen.