We needed a simple design for an important brand and this designer came up with the most creative mark to do so.
Generated a great variety of designs and iterated based on my feedback quickly! Would definitely work with Orchidee again.
The logo it is great. That exactly what I wanted.
Great designer and excellent communication
great work. thank you
How tylerhW started their logo design journey
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Tell us a bit about who you are and the people you reach
The vision of Equal is to create a brand that empowers equality. The company is owned by some of the most influential visionaries for equality in sports and entertainment. The initial product line for Equal is in eyewear and the brand will eventually expand into other categories. Empowering women is the target need for the brand. Part of the proceeds for Equal will go to charities that support equality.
In eyewear, the brand will be a sub-brand of a well-known eyewear brand, so the eyewear will have their brand name on one side and the Equal brand name on the other side. This project is to create the logo for the Equal brand and also to have a use for the logo that can be printed on the arm (temple) of the sunglasses. The logo for the sunglasses needs to be printed in one color for reasons of cost. The partner brand of the sunglasses typically has the logo printed in a subtle white color.
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