Hi. I'm Rachael. My business is a small consultancy offering very specific legal search (executive recruitment and related services to lawyers, i.e. salary benchmarking ) as well as coaching services. (i.e. corporate, career and sometimes life coaching services to help identify and unblock obstacles and ultimately achieve objectives, be it career or elsewhere, but most likely career.)
My target audience are lawyers, but not those who work in law firms. Rather those who work 'in house' for companies. For example, I recruit Airbnb's lawyers in Barcelona and Ireland; Hasbro - the toy manufacturer are a good client; I also recruited the General Counsel (EMEA lead lawyer plus team) for McDonald's; and Cisco, IBM and HP, have been clients, with others besides. Currently, I'm recruiting for a Deputy Global General Counsel for Crabtree & Evelyn, the global retail company.
The majority of my clients will be mid to senior level lawyers who are currently working for companies seeking to introduce another lawyer to their team (probably from the TMT - technology, disruptive or otherwise, media or telecoms or FMCG or retail sectors.) They have made the decision to leave their law firms because they prefer being part of a business. They tend to be very different personality types to those who have remained within law firms - the more traditional 'lawyer' and image that most people might imagine.
My clients tend to reflect the type of company they serve - so a lawyer who works in a disruptive technology business will be a risk taker themselves; they will enjoy the adrenalin of supporting a business through its growth stage and hopefully share in its success ultimately. I'm letting you know this so that you don't make an assumption that all my clients will be stuffy, lawyers who are very corporate. That is definitely not the case:)
Typical characteristics of my clients - they are very bright; extremely commercial; love the thrill of working in business and love their chosen sector - they will often choose their employer because they feel some affinity to the product or service being offered. They are almost all, brilliant minds but outstanding people to go with that - so really great clients and lovely people. With that in mind I'd like the corporate logo I chose to be elegant and appropriate, not bland and typically 'corporate' I don't want to see any scales of justice or legal imagery please.
I've been training as a coach and offering these services too. My business/sector is moving very rapidly in this direction generally and clients are becoming far more receptive to coaching and supporting its lawyers. With that in mind, I'd really like the logo to be uplifting, positive and aspirational - through its colour and/or its design?
I hope this helps and thanks so much!