The Music Centre of Christchurch is in the process of changing its name to Centre for Music and The Arts and will in the near future be moving into purpose-built premises we have dubbed ‘The Piano’, so-named for its architectural use of elements of a piano in its exterior design.
• We are looking for a design that uses the names ‘The Piano’ and Centre for Music and the Arts. If sentence case lettering is used we would want the capitalizing of letters to be as written as shown above. Other than this, we have no requirements for lower case or upper case or mixed case lettering, and while we like the informality of the apostrophes around ‘The Piano’ they are not mandatory.
• We would like the design to be playful but dignified. While both ‘The Piano’ and Centre for Music and the Arts need to be incorporated in the design, ‘The Piano’ (or any emblem or abstract mark designed in conjunction with ‘The Piano’) – might also be used as a stand-alone entity.
As you will see from the values we would wish our logo to communicate, it should appeal to all ages, all tastes and both genders. The new building will function in part as a civic building, and this requires some seriousness of intent to be reflected in the logo, but on other occasions it will also function as an adventure playground for the arts.
• We want a design that will be durable and age gracefully.
• The design should be complementary to, or in some way reflect, the external architecture of our new building.If one wishes to base a pictorial design around a piano, please consider that our message is that ’The Piano’ is a building, a centre for a wide range of musical activity (much of which won’t use a piano) and a range of related arts - dance, theatre, literary etc.. We don’t want a design that suggests ‘The Piano’ is a place for pianists only.