How anthony.shell started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
This logo is for a rebranding effort of a large, 1960's era office building in Downtown Oakland. We want to rename Uptown Center (now called Kaiser Center), and deliver a new logo to attract a younger, millennial crowd while still being professional. We would like the outline or general image of the building and it's unique design to be incorporated into the design.
What industry do you think your business is most related to?
Other color requirements
I'd like to explore the following colors:
Black: Fear, Secrecy, Formal, Luxury
Orange: Creativity, Invigoration, Unique, Stimulation
Dark neutrals (Formality, mystery, exclusivity and luxury.)
Light neutrals (Purity, balance and sophistication.)
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Here is the link to the current website, which shows the current logo. Trying to creating something new, so would prefer to stay away from blues. We would like to include the silhouette of the building and it's unique design in to the logo.