Our page finds vintage mechanical wristwatches for sale for enthusiasts across the web. We connect niche buyers to watches. Currently redesigning the whole site professionally after growing and we need a logo. We would like to attract a larger audience. Ours is currently largely male, 20-50s, & well-off.
Would like a clean, upmarket logo with a design based around the watch hairspring (also called balance wheel, or escapement), which one can google to see. Open to all creative interpretations. Some interplay between the text and the idea of a watch or a hairspring could be interesting, but simple & elegant text could also do it well.
You are welcome to create a purely visual logo, use text of "The Hairspring", or even just play with the "H". Open to sans-serifs and serif.
The following are links to related pages with logos similar to the aesthetic we seek: (not looking for any verbatim style copies though)
(I actually don't see their logo on site, but here it is on a water bottle, clever integration of M&W in one logo)