The primary element we are looking for is the logo, which may also become a brand "mascot". We already know for sure that we want this character to be a dog holding a rolled up yoga mat in its mouth. Beyond that, other possible touches you might consider include:
- Bead or beads of sweat
- "happy tail"
- Character in classic "downward facing dog" yoga position (if you are not familiar it's an easy google search).
We are open to different takes on this basic theme and need. Character can be "flat" line art or more dimensional, monochrome or color, super-realistic, cartoony or even abstract/symbolic. But must be simple enough for easy reproduction in any medium, so suggest avoiding gradients, excessive fine detail, etc.
Our company aesthetic is very clean, crisp and elegant, so generally "less is more," but we do want the character to have some life, fun and charm, so think of it as a delicate balance.
Icon should be submitted with the name "Hot Dog" implemented in some way next to or around it, but submissions will be judged mainly on the character/logo design element. You may also use the subhead/tag line "Yoga Bags With All The Fixin's" if you wish to present your vision that way, but again this will not weigh heavily in the final selection.
Finished work will be needed in EPS, suitable for reproduction in any medium, size or resolution/quality