Fashioning Dreams is a registered non-profit that currently creates employment for 250 disadvantaged women from South Africa by marketing and selling their handmade jewellery and accessories in North America.
Our Mission: To inspire and empower vulnerable populations to dream.
Our Vision: A world where everyone has the financial and emotional security to create dreams.
Our Values: Creativity, Inspiration, Connectedness, Empowerment, Dignity
Background: The name Fashioning Dreams was created after we noticed a common thread in the poverty stricken communities where we work: most of the people had stopped dreaming! Dreams for the future are not possible when you are so focused on everyday survival! We wanted to help people dream again and encourage powerful positive thoughts about the future. We do this by financially empowering our artists through the sale of their creative work and by connecting them to a global community where dreams and stories are shared and respected. Our artists are creating dreams for the future through fashioning works of art and our customers are making dreams come true by purchasing our products and creating dialog through their fashion choices.
Our customer: Our target customer is 30-50 year old female. She loves expressing herself through unique jewelry. She is attracted to the cause and shops with a social conscious. When she wears the jewelry she receives many compliments and shares our story, she is a brand ambassador. She loves the fact that she is being recognized for her unique and colourful style and that people know she cares about social causes and as a result buys many pieces as part of a larger movement of empowering women throughout the world.
What customers feel:
• To allow people to dream
• Help people express themselves and promote individuality
• Transform lives
What we do:
• Share stories
• Connect People
• Stand for something
• Sell unique jewelry
• Imagine “the art of the possible”