Warwick Hamilton Builders is a building company based in a seaside town in New Zealand. The principal been operating for over 20 years.
Recently the company has started to become a builder of choice for builds of $700 - $1.3m in value. Most of these are high end holiday homes, as the location is a popular holiday spot for successful business people from nearby main cities.
The companies approach to building is typical of builders operating at this level
• Precise, detailed and quality focussed.
• They are honest, direct, yet fair
• Most importantly they are relationship centric. They understand that every build is personal to the client and so take a personable and likeable approach.
The market is saturated with independent builders.
Business is discovered often by word-of-mouth or from seeing signage. Business is won by reputation and relationships.
The audience is primarily clients based in the main cities, building a high-end holiday home in the Coromandel. Typically high income/ high socio-economic. They are brand and quality focused.
The secondary audience are architects etc, looking for builders that appear to fit the requirements for professional, quality builds.