I loved the designs. They were so simple and at the same time they are a "Brand" logo. It was so easy to communicate with them and the revisions were always what I was expecting.
How smsnow started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We sell designer dresses made in performance fabrics. Every dress is made to allow our clients to look and feel incredible at work, at after-work drinks and even walking/biking home. In addition to making everything with performance fabrics, we are very tech focused and all dresses are made to enable carrying cell phones, fitbits and other wearable devices. Our goal is to empower our customers to Work, Play and Go!
Work: Look fierce at every business meeting
Play: Party in style with comfortable performance fabrics
Go: Be ready for anything with zippered pockets for your phone and belt loop for your fitbit/clutch/keys/badge.
Our target customers are successful professional women 25-45. They are tech savvy, travel frequently and on the go. They want to look glamorous in every context -- work, play, commuting -- and feel comfortable too.
What industry do you think your business is most related to?
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
In addition to using the logo for brand identity/website, we'd also like to incorporate it into the clothes. Think the Levi's "red tab" or a small gold version of the logo emblazoned onto each dress. So it should be complex enough to be unique, but simple enough for a very small version to appear on the clothes.
I'm interested in exploring the idea of playing on the letter "S" or creating an abstract mark inspired by my signature, attached below for reference.