We would like you to design a logo and brand for our independent luxury watch company. The brand name is VAPAUS, which means "freedom" in Finnish.
The design, and the brand, are inspired by the stunning watches of the 1940-1950s, with their textured yet minimal dials, domed crystals, slim profiles, polished metal and beautifully engineered movements.
Our vision is to gently modernise this elegant aesthetic with the latest materials and movements to create strikingly beautiful timepieces.
We want a logo that:
- captures the "freedom" meaning of brand, perhaps with a celestial theme (i.e. pertaining to the skies - think sky/stars/heaven/space/birds/air)
- has a very luxurious look and feel
- has a European feel (possibly Scandinavian, reflecting the heritage of the Vapaus name)
- has a modern twist on a 1950s vintage aesthetic
We envision a logo that incorporates the word VAPAUS, along with a device. The device will be used in isolation on some areas, such as on the crown of the watch.
Attached to the brief are some 3D renders of the watch design. More images can be seen on our website http://www.vapaus.co and on our Instagram (http://www.instagram.com/vapaus.co/)
If you have any questions, please do let us know.