Very responsive and explore many concepts we would put out there. Thank you.
- by Laura
Great design, communication was a bit slow.
How John Liporace started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
This non-profit foundation assists high school students in a small (population 3,000), low-income town on the border of upstate New York and Vermont by connecting them to a network of successful professionals and providing them with a mentor. Students first gain access to the network and a mentor as they begin their senior year of high school and support continues throughout college and post-college years.
What industry do you think your business is most related to?
Community & Non-Profit
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The Foundation turns 10 this year, and this will mark our first logo redesign. The URL for the website, which will be re-launched soon, is http://www.thejlsfoundation.org. The previous image in the logo resembled a flame, which is not the direction we are looking for now. We'd like an image that more clearly conveys what we are doing which is providing mentors and a professional network to help students. All of the mentors have come from the same town where the students are now, but left and went on to great success in their respective fields. Our insight is that if students see people from their own hometown being successful then they will believe they can do it, too. Some images I've seen that could help provide direction are as follows: a few people pulling someone up a hill, a ladder with steps leading up to a cloud, a tree trunk in the form of a hand with leaves represented by other smaller hands around it. You don't need to go in any of those directions, but we would like an image that directly conveys the support we are providing. Lastly, we do want the words JLS Foundation in the logo somewhere.