My designer was extremely responsive to all feedback I gave him, even the small details and iterations. It was a pleasure working with him.
- King Cozy
King Cozy was happy to make changes based on our feedback and really took the prompt and made it something special. We're thrilled to have his work as our logo!
- bpowell 4
How Paul.thornton started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
The business software tool we are building is to examine the history of construction projects using gantt chart schedules (bar charts with arrows of logic between activities). The "float" refers to the amount of time that an activity can be delayed before the project as a whole is delayed; the map basically means that every activity is measured (or mapped).
I want to emphasise that we are looking back at the history of something, measurement of timelines etc.
The target audience will be construction contractors and grey haired experts. They tend to be male, intelligent and from the older generation, so conservative in their thinking and set in their ways. We are adding something new to the market so the logo should be fresh and new, but it should appeal to a corporate audience. It should be professional looking in order to convince them that the software is reliable.
The current design of the website is using bootstrap 3 so is quite a flat design. Possibly long shadows with minimal gradients should be used. The colour palate from flatuicolors.com could a a starting point.
What industry do you think your business is most related to?
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The attached files show some logo ideas. The map.png might give you an idea of folded paper representing a map, the ruler could be measurement, I really like the cycling logo as it shows the word and the logo is integral. The bee and flower is just a clever collage. These are there for some inspiration and possible ideas for you to implement in the logo.
The maxresdefault is showing what a gantt chart and float is.
The logo should try to emphasise idea of the gantt chart, could be construction related. Something related to construction programmes might be useful.
The tag line is "Pinpoint what caused delay (and measure its effect)".
I'm thinking that the idea of float could be represented by the perspective screen, 7 or 2 logos images.