WHO ARE WE
Orient Silver is Croatian chain of silver jewelry shops. We sale modern silver jewelry on 31 location across Croatia. Our shops are mostly located in Kaufland stores (European discounter retail store).
In our product range we have: silver rings, silver earrings, silver necklaces, silver bracelets, silver pendants
KEY TARGET AUDIENCES
• Kaufland shoppers (people who are going to their weekend groceries shopping) and are passing by our store (25-60, price oriented)
• general public with a focus on young women (we are planning to attract new customers, especially focusing on women from 15-25, using digital marketing )
We have increased quality and design of our products. However, our shop interior design doesn't represent this improvement. Through new visual identity and new website we want to inform general public that modern silver jewelry with great quality can be bought in Orient Silver.
Our primary colors are black and silver (white silverish). New logo should be applicable, both to black and white background. Black color is the only recognizable part of visual communication of Orient Silver at the moment, because our stores are from black colored material. It is logical that we use silver color, as it is written in our brand name. Blue color is something that could be changed. We don't have much colored products and maybe we can move from blue and use some more playful color.
Serif font used for «Orient Silver» was good at the time as it represented Orient itself, but we want something a bit more thinner and modern. Moreover, in the past we had many products within our product range connected with Orient, while nowadays this is not the case.
Symbol of an eye, also had sense in the past, as this element implied that we have silver jewelry, with Orient origin.
NEW LOGO IDEAS
We want to refresh our logo and make it more modern.
You can either redesign logo or even better make a completely new design.
It must have a written part of a logo «Orient Silver» and a symbol above, beneath or aside.